Editorial place profile
Graphite
At a glance
Graphite is a research-led growth agency combining AEO, SEO and performance marketing. Its named Webflow case defines visibility and free-account sign-up measures.
Practical details
- Leadership
- Ethan Smith, CEO
- Broader work
- AEO, SEO and performance marketing
- Research
- Customer questions and cited sources
- Case definition
- Webflow sign-up means a free account
Match the research model to your growth team
Graphite describes AEO alongside SEO and performance marketing. Its current leadership page names Ethan Smith as CEO and an AI research team. The service addresses prompt selection, useful content, reputation, technical architecture and offsite sources.
Sources: Graphite: agency and leadership, Graphite: AEO service
Read the named Webflow measures separately
The Webflow case reports share of voice from 33% to 64%, LLM share of sign-ups from 4% to 8%, and 24% sign-up conversion versus 4% for non-brand SEO. It defines a sign-up as a free account and share of voice using its own tracked answers and exact-match terms. These are not paid-customer or revenue figures.
Agree what research becomes implementation
Ask which content, technical changes, distribution and measurement are delivered, who approves them and who retains the assets. Keep a stable set of relevant customer questions so a changed prompt sample is not mistaken for business improvement. Separate the agency’s research conclusions from platform requirements.
Sources: Graphite: AEO service
Planning questions
Are Webflow’s reported sign-ups paid customers?
No. Graphite defines the measure as users registering for free Webflow accounts.
Does the named case guarantee the same growth for another company?
No. Request a baseline, period, relevant scope and attribution method for your business.
Contact and published information
Where this place fits
Sources and review dates
- Graphite: AEO service — checked 2026-10-23
- Graphite: agency and leadership — checked 2026-10-23
- Graphite: Webflow LLM sign-ups case study — checked 2026-10-23. Agency-reported figures. Sign-up means a free Webflow account, not a paid customer.
Author and corrections
Sarah Haddad is responsible for this profile. It is based on the published sources cited here; no firsthand visit or independent service test is claimed.